tipping point - Book journal

Malcolm Gladwell is an expert in writing book about the things we know already (very vaguly) and make an compelling book with storytelling and statistics.. he must be the perfect author for the current information overloaded culture.

Tipping point said to be his best, but for me listening in audio format felt 'outliers' was interesting and stories remained in memory for relatively more time.

the law of few - it is true that few people make a big difference and also some critical piece of work make a big difference in a big project. Here the point is not about innovation but marketing. I feel we play all these roles sometimes in different context. Gladwell categorizes these people, so it makes it easier to find who is who is future...

Stickiness factor - we are living in a era of short memory loss.. stickiness could be a day to a week. In the case of viral videos it could be an hour of fame. There is a war out there in advertising, web and entertainment to make a thing sticky. the point to make your stuff sticky specifically to your target audience. Sometimes the stickiness can come from a funny context or intelligence or experience.

new york crime example - this is a fascinating story of how new york subway handled crime by simply clearing the cars from graffiti everyday. You can make a big difference by making small spirited changes. Like if you allow small mistakes in a project to go by and didnt appreciate the people taking care of those stuff..then the manager is setting a wrong example. Its all about defined values. And always values are simple and to the core.

Connectivity - You are connected to anyone in this world in a factor of six. this may be reduced after facebook and linkedin. And 150 is the number where a group or organization can work effectively. I see the reason why my company split organizations without any reason and give meaningless names to those groups.

Teenage smoking issue - simple in one line "experimenting may not become a habit". We can protect our kids only to a certain extent from smoking. But anyway they are going to try at least once, but that doesn't means that they are hooked forever. More than 80% of kids who tried smoking quit is along the way. Chippers is the name for occasional and non-addictive smokers.

Prelude - Identifying mavens.. identifying the right context.. identifying minor signs before they tip..

How small things can bring big impact.. small things mostly are in our control..